You may have thought grades were given out only for assignments in the classroom. But, HubSpot has a unique SEO tool that provides a “grade” for your website after doing an analysis of various criteria related to your website. Knowing your website’s grade and where the strengths and weaknesses are can significantly help you with your marketing efforts.
First, Website Grader analyzes the on-page SEO criteria. It checks your metadata tags to make sure that the page title, meta description, and meta keywords are correctly placed for the search engines. Next, the website grader analyzes the headings to make sure that search engine spiders can read the heading tags to better understand what the page is about. An image analysis is performed next. In order to receive a higher grade, you will want to be sure that you have assigned ALT text to your images. The interior pages are then analyzed to determine how well optimized these pages are based on their keywords. Finally, the readability level is assessed to make sure that your content can be easily read by the majority of your target audience. Successfully meeting these criteria can help you increase your search engine rankings.
Next, Website Grader informs you about the off-page SEO criteria. It will provide information about your domain including the age and expiration date as well as any redirects. Then, you will see your Google PageRank, the number of Google indexed pages, last Google crawl date, Alexa traffic rank, and the number of inbound links. Finally, you will notified if you are listed in the DMOZ directory, Yahoo directory, and ZoomInfo directory. Being listed in any of these, hopefully all three, will help increase your search engine rankings, traffic, and page rank.
After looking at on-page and off-page SEO criteria, the website grader will identify if you have a blog associated with your site and determine the relevance of your blog in the blogosphere. It will show you your blog ranking according to Technorati as well as show you if any of your blog posts have been Dugg. Then, website grader takes a look at your web presence in the social mediasphere. For example, have any users bookmarked your site at del.icio.us or have any of your articles that you have submitted made it to the front page of Digg.com?
Website grader takes a look at how well your site is able to convert visitors into leads by making sure that your RSS feed is readable and available to visitors. In addition, there needs to be at least one conversion form found on your website.
Finally, you will given information about your competitors. You will be provided a summary of how your website grade compares to the grades of your competitors so that you can keep track of how you are doing as well as where in the SEO game your competitors might be doing better than you.
Check out HubSpot’s Website Grader to see if your website makes the grade.
2. January 2010 at 8:51 pm
HmI had never thought the apparently simple ways a search engine like Google thinks. The truth of the matter is that while it crawls your page multiple times, it takes a tonne of due work on your part to get your website to become relevent to Google. This lends to my knowledge of SEO.
2. January 2010 at 10:34 pm
That’s new.I had yet to think about the plainly simple ways the big G thinks. The thing is that even though Google crawls your page multiple times, it still takes a ton of due work on your part to get a site to become “relevent” to the big G. I guess this adds to my knowledge of search engines.
7. March 2010 at 6:01 am
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20. March 2010 at 4:32 pm
i was beginning to believe i may end up being the only person that cared about this, at least now i find out im not weird
i will make it a point to go and visit a number of different blogposts when i get a bit of caffeine in me, it is really hard to read without my coffee, I was unbelivably late last evening jamming zynga poker and after drinking a few beers i finished up burning off all my zynga poker chips adios for now 
28. March 2010 at 2:53 pm
Informative article that you have. I found a new one the other day. They look open , but very similar to linkedin.com with more of a social business directory look and feel. Nice clean interface though. Found it at SocialTerrain.com
12. April 2010 at 9:11 am
Great post as usual, thank you for posting all this helpful content on a regular basis.
29. July 2010 at 10:10 am
There are lots of SEO Tools out there but the good ones cost 100 dollars or more;”-
24. October 2010 at 11:07 pm
one of the most important seo tools that you can get is keyword research and backlink anaylzer script or software”`.